The data model is the site map
Get the entities right and the URL structure, the internal links and the sitemap all fall out of the same model rather than being maintained by hand.
Content architecture / SEO · Coaster Source
Coaster Source: a database that earned millions of visits a month
Not every SEO win is a location page. Coaster Source ranks because the catalogue itself is the content: every park and every ride is a page people were already searching for.
- Millions
- Visits per month
- Global
- Audience
- Catalogue
- Every park and ride addressable
The problem
Enthusiast information was scattered across forums and fan pages. The demand existed and the structure did not, which is the easiest kind of search opportunity to win and the hardest to fake.
The strategy
Model the domain properly, then let the catalogue generate the pages. Parks, rides and their attributes each became an addressable page with real data behind it, cross-linked so a visitor who lands on one ride can reach every related one.
How it was run
The decisions that did the work.
Depth beats posting cadence
A complete, accurate catalogue outranks a blog on the same subject, because it answers the specific question rather than writing around it.
Built to stay fast as it grew
Traffic at this scale punishes a slow page. The build was sized for the catalogue it would eventually hold, not the one it launched with.
Outcome
Where it landed.
- A world-renowned reference in its category
- Millions of visits a month at peak
- Search demand captured by structure rather than by advertising spend
Other visibility programmes
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