Sequence matters
Traffic to a broken product is the most expensive mistake in this work. The build came first on purpose.
Product rebuild / local SEO setup · Mangia Rewards
Mangia Rewards: rebuilt, shipped, and set up for local search
We inherited an unfinished web and mobile product, rebuilt it, and got it to market. The local search programme is configured and staged behind it.
- Live
- In market
- Growing
- With users
- 5,000
- Configured population floor
- 0
- Pages generated so far
The problem
The product was stalled before it reached users, which meant there was nothing for a marketing programme to point at. Growth work on an unfinished product is spend with no destination.
The strategy
Finish the product first. Rebuild the web and mobile apps to a state that could carry real users, reach market, then set up the location programme so it can be switched on against a product that works.
How it was run
The decisions that did the work.
A 5,000-person floor for a local rewards product
Rewards demand is genuinely local, so the configured floor sits well below the software default, closer to the consumer end of the range.
Staged, not launched
The ColdStart business is configured and holding at zero generated pages. That is a decision waiting to be made, not an oversight.
Outcome
Where it landed.
- An unfinished web and mobile product rebuilt and taken to market
- Now growing with users
- Location programme configured and ready to run
No growth metrics are published for Mangia until there are real ones to publish.
Other visibility programmes
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